If you built a hover-car that ran on seawater, travelled at 1,000 mph (1,609.34 kph), folded into a backpack, and took your dog for walk when it was raining, you’d still need a way to sell it. No matter how great your product is, you need to tell the world about it, hire staff to sell it, and a find way to support it after you made the sale.

Designing, building, and running a great Sales and Go-to-Market team is an art form. Our team has been doing it for decades and have sold to thousands of companies—including some of the biggest in the world.

We can teach you how to build your Ideal Customer Profile (ICP), design your pitch, help you make your customer the hero of the story, show you how to reach your ICP in the way they want to be reached, build a strong and predictable funnel of warm leads, hire the right sales team, pitch your product to your customer, work hand-in-hand with your customers to close deals, and successfully on-board them. Sound great? It is.

The world of cybersecurity is always reinventing itself. It has to. Every time the good guys solve one problem, the combination of new technologies coming to market and relentless attacks by those who work tirelessly to break into organizations to disrupt, destroy, and steal drives the cybersecurity community to innovate or die.

Cybersecurity is also crowded. Depending how you count, there are between 3,500 and 6,000 cybersecurity companies currently offering products. This doesn’t include all the next-generation products being developed in stealth that will come out in the next couple years to disrupt the existing companies.

There is no industry where it is more difficult for a new entrant to differentiate and win. Convincing potential customers to trust a new product with their sensitive data and systems is almost impossible unless they already know and trust you.

We can help you innovate, build, get noticed, and build trust relationships fast.

Do you have a science experiment that’s gone terribly right? Have you solved a giant problem, but so far you’ve only done it in the lab?

Taking a proof-of-concept or prototype helping it find it a home is hard, and most organizations don’t have a great process to do it.

Whether your technology should become a feature in someone else’s product, a full-fledged product in its own right, or deserves to have its own company, Solutional can help.

We can help you research your competition, talk with potential customers, design and build a customer-ready version, get early sales, and maybe we’ll get to help you build and launch the world’s next great company.

Defining and defending your intellectual property is complicated. There’s a right way and a wrong way. We’re not lawyers, but we can help you build a framework for the protection you need and help you know when it’s the right time to bring in the right legal help.

First we help you conduct a thorough assessment of your current intellectual property and how you are protecting it, including copyrights, trademarks, patents, and trade secrets. We help you identify gaps or weaknesses and recommend simple and cost effective steps to address them.

We can also guide you as you develop a comprehensive intellectual property strategy that aligns with your objectives and goals. We’ll help you identify which intellectual property assets are most valuable, how to make sure you are abiding by common sense guidelines, and how to set up great protection going forward.

Finally, we can help you educate your employees and stakeholders about the importance of intellectual property protection, both for you and them, and develop best practices for safeguarding your IP.

Designing, launching, and running a SaaS (Software as a Service) business is one of the hardest things in the world to get right.

Getting it right involves complex and interrelated tasks, including creating something people really need and love, developing and maintaining reliable software, getting new customers through marketing and sales, and keeping them buying.

Because of its remarkable ability to generate profits, the SaaS market is highly competitive, with new entrants constantly emerging, and customer needs and preferences are constantly evolving.

This means not only do you have to be creative and smart, but you have to be agile and able to adapt quickly to changing circumstances in order to remain relevant and successful.

We’ve built and launched multiple SaaS products over the years and have the scars to prove it. Let us help by bringing our decades of experience and combining it with your great idea.